News Byte: Foote, Cone & Belding Is Reborn

Share this content:

It must be the Mad Men craze. Snug suits, skinny ties, and now this, an agency reclaiming its pre-Digital Era nameplate complete with founders' names set off by punctuation and spaces. Today, Draftfcb re-becomes Foote, Cone & Belding.

“Two distinct brands, Draft and FCB, were merged together seven years ago,” said CEO Carter Murray in a statement announcing the change. “The entities have united and now have one seamless offering. It's time to simplify our brand name as well to reflect our focused identity and direction.” Murray joined Draftfcb six months ago from Young & Rubicam, where he was president and CEO for North America.

The agency will formally be known as FCB (Foote, Cone & Belding). For regional branch agency names, such as FCB Shanghai or FCB Chicago, the new multicolored logo's B and the first letter of the town will have diagonal slashes cut out of them to unify them.

Murray was careful to point out that while the Draft name is gone from the door, the Draft legacy remains intact. Howard Draft remains executive chairman and, noted Murray, “All of the capabilities that made Draft such an industry leader remain essential to the future of FCB, including CRM, analytics, retail, and activation.”

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above