News Byte: Digital Accounts for Two-Fifths of Publicis 4Q Revenue
Digital marketing generated for 40% of Publicis Groupe's revenue in Q4 2013 and 38% for the year, according to the company's quarterly earnings report released today. Web-based campaigns also contributed 14% of the company's organic growth from standing clients for the year and 20% for the quarter.
Publicis reported $9.5 billion in revenue for 2013, a 5.2% increase over the previous year. Net income tallied $ 1.1 billion, a 11.5% rise.
“The only cloud on the horizon was our organic growth in the fourth quarter, which was affected by campaigns being cancelled or postponed,” Publicis Groupe CEO Maurice Lévy said in a statement.