News America Marketing to Use Kenosia Software

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News America Marketing yesterday agreed to use Kenosia Corp.'s dataAlchemy marketing intelligence software.

DataAlchemy, which works with syndicated data formats from ACNielsen and IRI, analyzes multiple sources of volumetric sales data.

The New York-based subsidiary of News Corp. expects the software to allow more efficient delivery of its SmartSource program performance data to its packaged goods clients and retail partners.

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