New MRM Chief Restructures Offices

Share this content:
Reuben Hendell, CEO of MRM Partners Worldwide, shook up top management and the office structure at McCann Worldgroup's direct marketing agency three months into the job.

The restructuring led to the departure of Steve Woolford, managing director of MRM interactive agency Zentropy Partners' Los Angeles office. Also out at MRM Partners UK's office in London was one of its managing directors, Tim Hipperson.

Brian Powley has been promoted to general manager of MRM's Los Angeles office. He also will keep that post at the agency's San Francisco office, a position he has held since mid-2002.

The move will lead to increased senior management support for the Microsoft account headed by the San Francisco office, but with work also from the Los Angeles base. MRM handles customer relationship marketing for Microsoft's business client enterprise software and its small, medium and partner business.

Also, the Zentropy New York office merged with MRM New York. Anders Ekman leads the new MRM Partners New York office as general manager.

Across the Atlantic, Hendell consolidated Zentropy UK with branded content provider just communications and the MRM Partners UK office. All London-based, they will work with Miller Starr, MRM's database analytics and marketing arm. Alastair Duncan will head the consolidated MRM Partners UK as executive vice president. He was previously managing director of Zentropy UK.

MRM has 62 offices in 37 countries. Hendell may make further changes in some of those outposts.

"Overall, we're integrating the offerings to a greater degree," Hendell said. "In New York and London, we're putting the two offerings of the direct marketing and interactive companies together because that's what the clients are asking. Overall, that's what we're moving toward."

Mickey Alam Khan covers agency newds for DM To keep up with the latest agency news subscribe to our free e-mail newsletter DM News Daily by visiting

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above