New DRTV Agency Star Direct Integrates All Service Aspects

Share this content:
With an emphasis on customer service and the capabilities to assist clients with all aspects of direct response television from infomercial production to back-end operations, Star Direct has opened for business.


The Philadelphia-based agency founded by Bruce Dworsky, already has begun work for Celmark International on a long-form spot and for Micko Products on a short-form spot. The agency also has begun product development on a new arts-and-crafts decorating product and a new kitchen tool.


Star Direct is able to handle responsibilities including production and directing of infomercials and short-form spots, coordination of back-end telemarketing and fulfillment services and Web-site creation, services that Dworsky said should all be integrated in direct response advertising.


"I firmly believe that the future of direct marketing is hand in hand with the Internet. To really do one-to-one marketing, every time a product is launched on television there should be a Web site to accompany it," he said. "To add a Web site takes some foresight and depends on the schedule -- but the product, the TV spot, the Web site and the back end should all be able to launch at the same time."


The agency plans to emphasize customer service as the signature of its own operating structure.


"The philosophy of Star Direct is to put a priority on customer service. We want to make sure the client feels extraordinarily comfortable with the process, with what we're doing and with what needs to be done."


The agency is located at 519 Sedgwick St., Philadelphia, PA, 19119. It plans to start looking for someone to work on product development and for support staff in the coming months.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above