NetFlix Hires GSP for Branding Campaign

Share this content:
NetFlix, Los Gatos, CA, a personalized movie-finding Web site, yesterday hired Goodby, Silverstein & Partners as its advertising agency of record. The San Francisco-based agency will develop the company's new brand strategy, which will be communicated to consumers through a multi-market campaign.


NetFlix, which launched in April 1998 as an online DVD rental store, has evolved into a personalized movie-finding destination with a rental service that allows unlimited rentals for $19.95 per month. Another feature is NetFlix's CineMatch, which offers visitors personalized movie recommendations tailored to their individual taste.
This article is part of the DMNPolitics site, in partnership with Fluent. Click on the footer to see all of our content about the 2016 Election

Loading links....

Follow us on Twitter @dmnews

Latest Jobs: