NetCreations Opens SurveyDirect

Share this content:
E-mail list broker and manager NetCreations Inc., New York, has created a division called SurveyDirect to support its sampling offerings.


The new e-mail marketing service targets market researchers, relying on NetCreations' 40 million double opt-in names, including 3 million that have been prequalified for taking surveys.


"Many market research firms have their own panels they send e-mail surveys to, or they may outsource altogether," said Michael Mayor, president and chief operating officer of NetCreations. "NetCreations acts as a supplemental source for them by providing a pool of prequalified survey takers."


Implementing SurveyDirect is a five-step process. First, the client and a SurveyDirect executive identify goals and the target for a survey campaign. Second, SurveyDirect estimates how many e-mail addresses are needed to achieve campaign goals. Third, about 15 percent to 20 percent of the estimated volume goes into test.


Within 24 hours of that initial test drop, SurveyDirect will report 80 percent of the results based on response and open rates. The client is responsible for the completion rates.


Finally, based on the analysis, SurveyDirect determines which lists are most responsive for the campaign. It revises the estimates of total volume needed for the remaining completed surveys.


SurveyDirect is NetCreations' second division after PostMaster Direct. Mayor is confident it fills a need in the market research category.


"We serve this industry rather than compete with it," he said.


close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above