Nationwide names McKinney advertising AOR

Share this content:

Nationwide Insurance has named Durham, NC-based McKinney as its new advertising agency of record. McKinney replaces TM, which had been the Columbus, OH-based insurer's AOR since 1998.

“We are pleased to welcome McKinney as our new partner in supporting the Nationwide brand,” said Jennifer Hanley, SVP, marketing services for Nationwide, in a release. “McKinney has demonstrated that they understand the insurance and financial service industry, and they have really great ideas about how Nationwide can engage consumers by leveraging some of our key brand assets such as the On Your Side customer experience.”

McKinney will be tasked with providing creative and media planning services for integrated campaigns that will incorporate traditional and emerging media, including interactive, social and mobile media, according to the release.

The insurer is continuing its review of media buying agencies and expects to conclude the search, which includes current media agency UM, by mid-summer. Nationwide's relationships with other partner marketing agencies will remain unchanged.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above