Nationwide ads take flight on United

Share this content:

Custom publisher Pace Communications has partnered with insurance and financial services provider Nationwide to produce a three-part advertising campaign running through United Airlines.

The ads that began last month with the tag line, "Life Comes at you Fast," will run through December.

Nationwide's first airport campaign launched in 2004. New partner Pace plans to further expand on success with the traveler demographic by working with a specific airline and targeting consumers at multiple points.

Travelers using United will be targeted during three different stages: check in, boarding and onboard.

During check-in, passengers will receive a boarding pass with a message on the back from Nationwide, designed similarly to seatback information cards.

When passengers board their flight they will walk through a 30-foot by 40-foot Nationwide-branded jet way wrap. Passengers will walk down a simulated aisle to a wedding surrounded by friends, family, bridesmaids, groomsmen and other well-wishers.

Onboard, United's televised in-flight entertainment package will include the Nationwide TV commercial featuring Fabio, which first ran during this past Super Bowl.

Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here