NASCAR Names Boone/Oakley

Share this content:
The National Association of Stock Car Auto Racing tapped Boone/Oakley, Charlotte, NC, as agency of record for its Busch and Craftsman Truck Series races.

Finalists for the $5 million to $7 million account included Coyne Beahm, Greensboro, NC, and Elbertson Senger Shuler, Charlotte. The incumbent was Young & Rubicam, Chicago, which in July lost the NASCAR Winston Cup Series to The Martin Agency, Richmond, VA.

Boone/Oakley is charged with promoting television viewership and racetrack attendance for the both series that take place at various locations nationwide. Advertisements will run on TV, the Internet and and print media.

NASCAR's Busch Series is the nation's second most watched motor sport. The series events next year are paired 25 times with NASCAR Nextel Cup events.

The NASCAR Craftsman Truck Series, now in its ninth year, too is gaining viewership. All 25 truck races will have been broadcast live this year on the Speed Channel.

Other clients of Boone/Oakley include MTV2, Paramount Parks, Sci Fi Channel, Brixx Wood Fired Pizza and Continental Tire.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above