Nadel Phelan Gets Starfish
The agency is charged with developing, maintaining and boosting awareness of Starfish and its TrueSync data synchronization, device management and Simplify technology products.
Linking price quotes to CRM opens new personalization opportunities
Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.
Western Union's head of global social strategy explains how tapping into customers' distinct cultures and needs creates engaging, relatable stories that prompt action.