N5R Personalizes Web Address With MySite

Share this content:
Canadian interactive agency N5R introduced MySite, a product that uses dynamic segmentation technology to give each end user a unique experience with a Web site based on the individual's needs.


MySite lets marketers create a personalized site for consumers based on segmentation survey information sought from the target audience. A typical MySite campaign leads to the creation of locations such as www.johndoe.funnymoney.com.


"Most people have never had a Web site built for them," N5R president/CEO Roman Bodnarchuk said from Toronto. "As soon as they've seen a Web site built for them by the brand, they're piqued by that."


N5R's technology allows the creation not just of personalized Web addresses, but also greetings by name, live Webcams and video feeds, graphics and other content. Users include Hilton, Abbott Labs and the Toronto Star newspaper for consumer campaigns, and Ford Motor for business-to-business.


Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above