MVP Cuts Ties With Leagas Delaney

Share this content:
Outdoor and sporting goods retailer MVP.com has relieved Leagas Delaney, San Francisco, of creative responsibilities on its estimated $40 million to $50 million account.


Leagas Delaney had started work only nine months ago on MVP.com, a site launched by retired sports stars John Elway, Michael Jordan and Wayne Gretzky. The agency will continue to plan and buy media for the online retailer.


"We did actually agree to part ways over strategic differences, branding issues," said Paula Davis, spokeswoman at MVP.com, Chicago. Davis declined to elaborate the differences.


Live since January, MVP.com offers more than 55,000 sporting apparel and equipment items from 500 brands, including Adidas, Wilson, Rollerblade, New Balance and Casio.


Last month the company acquired the 11-year-old Tennis Direct catalog and tennisdirect.com, its second such acquisition after buying SportsLine.com's e-commerce business earlier this year.


While the retailer will continue its marketing efforts, it has no immediate plans to replace Leagas Delaney, Davis said.


"We're not conducting an agency review," she said. "We're going to use a variety of firms who provide a few of our marketing services."

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above