MSGI to Handle New Accounts
In addition, MSGI will serve as the exclusive online advertising sales representative for Surfing2cash.com.
MSGI Direct Group's Media Marketplace Inc. unit will handle the accounts.
For WholePeople.com, MMI will provide media planning services. MMI has been asked to increase traffic to the Web site through placement of print advertising in publications with subscriber demographics similar to WholePeople.com's core buyers and prospects. For Rewards2K.com, MMI will serve as media planner as well as consultant. And for Surfing2cash.com, the unit will develop relationships with online advertisers to be featured on the console.