MS Association Hires Creative Direct

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The Multiple Sclerosis Association of America picked Creative Direct Response to advise on fundraising marketing.

Creative Direct entered into an 18-month contract to offer consulting for the nonprofit's acquisition and donor renewal direct mail program. The agency worked with the association from 1993 to 1999 and in 2003.

As part of its contract, Creative Direct will offer creative and strategic planning and oversee mail production for the Multiple Sclerosis Association.

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