MRM Worldwide names first global creative director, Frank

Share this content:
Oren Frank
Oren Frank

MRM Worldwide has hired Oren I. Frank as the agency's first worldwide chief creative officer. He has served as co-CEO of McCann Erickson in Israel since 2003. The new posi­tion takes effect immediately.

The creation of the new post was the culmination of a three-year process, in which MRM in­tegrated all its worldwide agen­cies into a single international company.

“A lot of digital agencies don't normally have a worldwide cre­ative leader,” said Kathy Sampey, director of communications for MRM Worldwide. “But, because digital agencies are trying to become more lead branding agen­cies to be able to create brands online, and because we handle so many multinational accounts, we felt we needed somebody with Oren's expertise who could lead us in being an agency that does branding at various touchpoints, including digital.”

Frank will oversee agencies in each region of the MRM net­work. Each region — and, in some cases, each office — has its own creative director; Frank will work with each of these to guide all creative.  

close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here