Motorola Wants Bigger Stage for Marketing

Share this content:
Motorola's Entertainment Marketing office has retained Creative Artists Agency to develop integrated marketing programs involving entertainment properties.


"Entertainment has more influence than ever on how people think about brands and products," said Geoffrey Frost, vice president, consumer communications, Motorola Personal Communications Sector. "In a saturated marketplace, capturing consumers' attention and influencing their attitudes and behaviors is ever more challenging. Success means immersing the Motorola brand into popular culture and making it a part of our consumers' lives."


In addition to its relationship with Creative Artists, the Entertainment Marketing office retains the services of PMK/HBH for entertainment outreach and public relations as well as those of UPP, which orchestrates the company's product placement campaign in film and television vehicles.


Since the January 2000 opening of the Los Angeles-based Entertainment Marketing office, Motorola cell phones, two-way pagers and two-way radios have been placed within TV shows such as "Friends," "Will & Grace," "Buffy the Vampire Slayer," "Sex and the City," "Gilmore Girls" and "NYPD Blue."


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above