Morgan Stanley names Martin AOR for creative, planning, digital

Share this content:

Morgan Stanley has named The Martin Agency its agency of record for creative, planning and digital after a four-month review process.

Digital will play a large role in customer acquisition efforts for Morgan Stanley's wealth management company, Smith Barney, said Barbara Joynes, partner at Martin. Other specific initiatives are being planned, she said. The agency hire was effective this week.  

“There is a lot of sameness in the financial services category, which can be off-putting, but it can also open up some elbow room to grab corporate America's attention,” Joynes said.

Martin's initial work for Morgan Stanley will debut later this year, which is also the company's 75th year in business.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above