MNH and Team South to Merge Under New Name

Share this content:
Advertising and direct marketing services company, Merkeley Newman Harty, New York, a wholly owned subsidiary of the Omnicom Group, Inc., said yesterday it was merging with Team South, New York, a marketing agency launched in 1995.


MNH and Team South plan to aggressively market what company representatives say will be a "blending of disciplines" approach to all of their existing clients' business as well as new account prospects.


"Technology and the Internet have made mere collaboration between general and direct marketing agencies a thing of the past," said Francine Edleman, president of Team South. "The time has come to provide genuine integration in pursuit of the big ideas. Clients are looking for this. And with the advent of technology and the Web, there has been more focus on segmentation and more demand for it."


Edelman wouldn't disclose the names being considered for the newly combined agency, but she said it would be "something fun and very contemporary."


Founded in 1993, Merkely Newman Harty has an estimated 280 million in billings with 210 employees. Clients include the American Museum of Natural History, Bell South, BMW Motorcycles, Forbes and Mercedes Benz, USA.
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above