Mitchell & Ness Nostalgia Renews With DMi Partners

Share this content:
Sportswear marketer Mitchell & Ness Nostalgia Co. renewed its joint venture with DMi Partners, an interactive marketing agency in Philadelphia. The agency will continue to manage Philadelphia-based Mitchell & Ness' e-commerce site, online marketing and sales and customer service call center.


Under DMi's tutelage, Mitchell & Ness more than doubled its e-commerce business from $900,000 in 2004 to $2.3 million last year. The agency also helped cement partnerships with Amazon, Shopzilla and Shopping.com as well as develop an affiliate marketing program spanning more than 250 sites.


Founded in 1904, Mitchell & Ness holds licenses from the National Basketball Association, National Football League, National Hockey League and Major League Baseball to offer 1,600-plus styles of player jerseys, warm-ups and heavyweight jackets.


close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here