MindArrow Expands Globally, Acquires Fusionactive.com

Share this content:
MindArrow System, formerly eCommercial.com, Aliso Viejo, CA, a provider of interactive sales and marketing automation solutions, this week said it acquired Fusionactive.com, Ltd., a marketing and advertising agency based in Hong Kong.


Terms of the deal were not disclosed, but a MindArrow spokesman said the acquisition was an essential part of the company's strategic plan to bring interactive, multimedia technologies to markets around the world. The company plans to initially use Fusionactive.com's existing client base and marketing expertise in Eastern Asia as part of its effort to expand the reach and availability of its technology solutions.


"This is a clear opportunity to expand our business model and to incorporate MindArrow's rich media technologies into advertising and marketing campaigns throughout Eastern Asia," said Tom Blakeley, MindArrow's president/CEO.


"Additionally, this acquisition provides our U.S. clients with the ability


to strengthen their marketing efforts in Asia."


Fusionactive.com will operate as an independent subsidiary of MindArrow Systems, with local management responsible for the company's day-to-day operations. Founded in 1976, the Hong Kong company has designed advertising campaigns for clients including Sony Corporation, Suzuki, Samsung Electronics, Hyundai, and the government of Hong Kong.


Fusionactive.com has 25 employees and offices in Hong Kong and China. MindArrow Systems Inc. provides proprietary, interactive sales and marketing automation solutions designed to increase the effectiveness of Internet marketing, advertising, electronic commerce and one-to-one relationship marketing.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above