Milwaukee Agencies Form Strategic Alliance

Hughes, Ruch & Murphy Inc. and Bottom Line Marketing & Public Relations Inc., announced the formation of a strategic alliance intended to help their clients better leverage more seamlessly coordinated advertising, marketing and public relations programs.

Although such partnerships are becoming a growing national trend, Jeffrey J. Remsik, president/CEO of Bottom Line said he doesn't "know of any other strategic alliances in our market [Milwaukee] that's quite like ours."

Bottom Line provides a full range of public relations and marketing services to business-to-business and consumer clients. Accounts include Harley-Davidson Motor Co. and Norlight Telecommunications.

Ruch, Murphy & Remsik's clients include Allstate Insurance; Northwestern Mutual Life; and Sears, Roebuck & Co.
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