Millard, ActivMedia Conduct Online Survey

Share this content:
Millard Group Inc. and ActivMedia Research are conducting their second annual, DMA-sponsored, Survey of Direct Marketing Online.


The survey has been created to provide direct marketers with information about how the Internet is affecting the traditional direct marketing industry.


Topics include revenue, profit, e-commerce, Web transactions, Web site security and advertising. Backend operations and fulfillment issues have also been added this year.


The DMA sent e-mail invitations to its members in conjunction with the May 10 posting of the survey, but all direct marketers can participate at www.activresearch.com/cgi-bin/d.cgi?init=hcw. All surveys must be submitted by Monday.


Participants will receive one of two e-commerce research studies valued at $1,495 upon completion of the questionnaire. They will also receive an Executive Digest of results that is expected to be completed in mid-July.
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above