Millard, ActivMedia Conduct Online Survey

Share this content:
Millard Group Inc. and ActivMedia Research are conducting their second annual, DMA-sponsored, Survey of Direct Marketing Online.

The survey has been created to provide direct marketers with information about how the Internet is affecting the traditional direct marketing industry.

Topics include revenue, profit, e-commerce, Web transactions, Web site security and advertising. Backend operations and fulfillment issues have also been added this year.

The DMA sent e-mail invitations to its members in conjunction with the May 10 posting of the survey, but all direct marketers can participate at All surveys must be submitted by Monday.

Participants will receive one of two e-commerce research studies valued at $1,495 upon completion of the questionnaire. They will also receive an Executive Digest of results that is expected to be completed in mid-July.

Next Article in Agency

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above