Microsoft adds JWT to agency roster

Share this content:

Microsoft Corp. has tapped WPP Group's JWT to man its business-solutions advertising account.

 

JWT won the account after a review of several agencies — the rest of which Microsoft declined to name. The incumbent agency, Interpublic Group of Cos.' McCann Erickson, created Microsoft's $500 million b-to-b ad campaign in 2006. McCann will continue to work with Microsoft in other marketing efforts.

 

“McCann Erickson remains our strategic global partner on all other business advertising at Microsoft and is responsible for media buying on a worldwide basis,” a Microsoft spokeswoman said in a statement. “In addition, MRM Worldwide, part of McCann Worldgroup, continues to manage our significant investments in direct response and relationship marketing. In this rapidly changing media and business climate, Microsoft is committed to remaining agile and partnering with a range of media and marketing leaders to deliver results."

 

JWT could not be reached for comment. Representatives of MRM directed queries to Microsoft.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above