Microcell, MCDS Informatique to Form Database Marketing Firm

Share this content:
Microcell Telecommunications Inc.'s Microcell Capital subsidiary and MCDS Informatique Inc. yesterday agreed to form a database marketing services company for the telecommunications industry.


Microcell Capital will invest $2 million Canadian for 40 percent of the new company and contribute resources and equipment from Microcell Labs, another Microcell subsidiary. Microcell also gave the new company a license to operate a customer-modeling prototype developed by Microcell Labs.


MCDS will transfer all assets of its MCDS Solutions Geomarketing subsidiary, which specializes in marketing data processing services.


The new company will offer services, specially designed for wireline, wireless and Internet service providers, for analyzing user preferences and needs, implementing customer acquisition and retention strategies and optimizing revenues in market segments. The company will be based in Montreal and have more than 30 employees.
Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here