Michael Goodnough Launches New James Howard Agency

Share this content:
James Howard Inc., a graphic design firm with clients like Versace, Seiko, Ricoh and Deloitte Consulting, has partnered with Michael Goodnough, a former DraftWorldwide executive, to launch a new agency.


The shop will operate under the James Howard name and be based in Lyndhurst, NJ. It will target New Jersey-area companies for business. New Jersey accounts for 10 of the 50 largest advertisers nationwide.


"To attract clients, the company plans on aggressively pitching ideas developed on speculation to area companies with existing agency relationships," a statement from James Howard said.


"Large agencies typically shun this type of approach unless the potential client is formally in review," the statement continued. "In formal pitches, agencies can spend upwards of $1 million to woo a client."


Goodnough was senior vice president and director of interactive at DraftWorldwide, New York. He left the agency in May 2000. DraftWorldwide is part of the Interpublic Group of Cos. Inc., New York.


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above