MGH wins $94M UMUC account

Share this content:

The University of Maryland University College has named MGH, Owings Mills, MD, as its agency of record on an account worth $94 million over five years.

MGH is charged with growing the university's local, national and international stature and creating interest in its 100-plus undergraduate and graduate degree programs.

Grey Direct, New York, now G2 Direct & Digital, was the incumbent. MGH pitched against an undisclosed number of agencies.

The contract is worth $18.8 million a year. It includes media planning and buying, creative design, direct response, public relations and interactive marketing.

UMUC is Maryland's second-largest university and the 12th largest degree-granting university nationwide.

The Maryland Board of Contracts signed off on the contract April 18.

UMUC joins a roster of MGH clients including the Baltimore Symphony Orchestra, Baltimore Sun, Texas Instruments, Merck & Co., Pfizer, Towson University, WBAL-TV 11, Papa John's Pizza, Nobel Learning Communities, Ocean City Maryland, Smyth Jewelers, Suburban Hospital and the National Aquarium in Baltimore.

MGH's 80 employees generate annualized billings of more than $65 million.

This article is part of the DMNPolitics site, in partnership with Fluent. Click on the footer to see all of our content about the 2016 Election

Loading links....
close

Next Article in Agency

Follow us on Twitter @dmnews

Latest Jobs: