Mexican Firm Buys U.S. Call Center

Share this content:
MONTEREY, Mexico - Merkafon, one of Latin America's leading direct marketing companies, last month bought Access Worldwide's call center in Plano, TX, in order to expand its U.S. operations aimed at the Hispanic market.


Terms were not disclosed.


Merkafon is a subsidiary of Pulsar International, a $3 billion group of companies based here, that employs 10,000 people and does business in 123 countries. Operations include financial service, Internet and insurance.


Access is a Nasdaq-listed marketing services company active in pharmaceuticals, telecommunications, financial services and consumer products.


CEO Michael Dinkins explained that he had sold the center because, despite "an outstanding track record of quality and superior client satisfaction," it was not being fully used.


That shouldn't be a problem for Merkafon, analysts noted, because it already operates a 1,100-plus workstation call center here using a digital CTI network that reaches into Texas.


The company has been active in the U.S. Hispanic market, but the new acquisition, CEO Jesus Rodriguez noted, "greatly expands our presence in the U.S. so that we are unquestionably one of the largest Hispanic DM companies in the world."


Merkafon, he added, has been getting a large volume of business from U.S. companies interested in the Mexican market so that "it just made sense to look at a dedicated call center and business office" in the United States. He expects to get more U.S. business as a result of the new addition.


Within six months, the new owners plan to re-engineer the facility as a Web-enabled call center, "allowing for full media integration in sales support and customer service," a Merkafon statement said.


"We now have the ability to offer unprecedented levels of service technology and responsiveness for the Hispanic marketplace with seamless, culturally relevant bilingual marketing capability," said manager John Allen.
Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here