Merkle/Domain to handle USA Swimming Foundation fundraising DM

Share this content:

The USA Swimming Foundation has named Merkle/Domain as its direct marketing agency of record.

The agency, which is part of Lanham, MD-based database marketing specialist Merkle Inc., competed against nine other shops to win the account. Ketchum was the ad consultant on the agency search.

Merkle/Domain said the three-year contract is the foundation's first attempt at direct marketing fundraising.

The Colorado Springs, CO-based foundation is the fundraising arm of USA Swimming, a nonprofit national governing body for swimming nationwide. USA Swimming offers programs and services on behalf of about 300,000 members.

Merkle/Domain's fundraising campaign goes live later in the spring. A more aggressive effort is planned for the run-up to the 2008 Olympic Games in Beijing.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above