Merkle/Domain to handle USA Swimming Foundation fundraising DM

Share this content:

The USA Swimming Foundation has named Merkle/Domain as its direct marketing agency of record.

The agency, which is part of Lanham, MD-based database marketing specialist Merkle Inc., competed against nine other shops to win the account. Ketchum was the ad consultant on the agency search.

Merkle/Domain said the three-year contract is the foundation's first attempt at direct marketing fundraising.

The Colorado Springs, CO-based foundation is the fundraising arm of USA Swimming, a nonprofit national governing body for swimming nationwide. USA Swimming offers programs and services on behalf of about 300,000 members.

Merkle/Domain's fundraising campaign goes live later in the spring. A more aggressive effort is planned for the run-up to the 2008 Olympic Games in Beijing.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here