Merkle Starts Creative Services Team

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Merkle Inc. has started a creative services group that will provide in-house creative services to Merkle's current and future clients, the Lanham, MD, database marketing agency said yesterday.


Merkle hired Fletcher Maffett as director of the creative services team. Maffett brings more than 20 years of experience in creative direction and execution for nonprofit and commercial clients.


Maffett previously served in director-level positions at MCI, where he oversaw an in-house creative team's work on national and international product and service promotions, and at Xerox Corp., where he managed an in-house creative department.


Maffett also worked at design and creative agencies including KSK, where he managed the creative process for clients including Skytel and Oracle. Most recently, he was senior art director at Media Logic, managing the creative for nationwide direct mail campaigns for Visa USA.


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