Merkle Enhances Its MoneyMaker

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Database marketing agency Merkle, Lanham, MD, upgraded MoneyMaker, its flagship donor management software for fundraising organizations.

A complete solution for campaign management and analysis, MoneyMaker helps midsize to large nonprofit fundraising organizations manage all aspects of donor giving with a single platform.

MoneyMaker 4.0 features a major development module, designed to help nonprofits more effectively manage relationships and communicate with donors by consolidating information associated with major contributions. The module can be customized to provide password-protected access, add hyperlinks to relevant documentation, run reports and let authorized users send e-mail directly to donors.

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