Merkle creates healthcare practice

Share this content:

In response to an increasing shift toward direct consumer relationships in the pharmaceutical marketplace, Merkle has decided to formally create a healthcare practice after years of working with healthcare and pharmaceutical clients.

“Merkle formed the business group to accommodate the growing interest among pharmaceutical firms in implementing targeted, analytically led marketing programs that deliver quantitative return on investment and measurable results,” said David Williams, president and CEO at Merkle, in a statement.

The focus of the practice will be providing data-driven marketing strategy and integrated communications to healthcare and pharmaceutical companies.

Heading up the new healthcare practice as VP and client team leader is Jeff Wiltrout, who joins Merkle from GlaxoSmithKline, where he served as director, integrated marketing and media services. There, Wiltrout managed a team of account managers providing strategic and tactical CRM, Internet and emerging media marketing support to more than a dozen of the company's brands.

“Pharmaceutical firms are experiencing a shifting dynamic that is creating new challenges in how they must market their products to both consumers and physicians to achieve the desired return on their marketing investment,” Wiltrout said in a statement.
 
“While mass advertising and in-person meetings with physicians were once effective marketing approaches, pharmaceutical companies are finding that these methods are not providing the same results that they once did just a few years ago," he said. "The new realities of pharmaceutical marketing translate into complex, unique challenges requiring specialized expertise and vision for success.”

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above