Mercury Communications names former Wunderman exec CEO

Share this content:

Mercury Communications has appointed former president of Wunderman Eric Larsen as CEO with the mandate to continue growth of the company — which is the result of an April 2007 merger of Mercury Media, Advanced Results Marketing and RMG Marketing.

The new entity is being touted as the largest independent measurable media company in North America.

“What's going on into today's media space has created what I would call the perfect storm for a marketer with a technology background,” Larsen said. He began his career at Apple Inc. and went on to be VP of client care at Gateway Inc.

He went on to say that while Mercury had three branches of service offerings — long-form, short-form and digital — “the piece that glues those together is analytics.”

Under Larsen's helm, the company will be seeking strategic acquisitions, new personnel and more resources to compliment the network's existing media strategy, planning and buying capabilities.

He said that with the economic downturn the company was seeing an uptick in spending among debt counseling, debt consolidation and personal data security. However, he was optimistic about spend with measured media in all verticals.

“With a firm that's focus is measurability, we've got a message that resonates with everyone at the table: CMO, CFO and chief procurement officer,” Larsen said.

Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here