Medpearl.com Selects CPR for Marketing
CPR will be responsible for generating awareness of Medpearl.com's services via press releases, case studies, by-lined articles and executive appearances at conferences.
Linking price quotes to CRM opens new personalization opportunities
Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.
Western Union's head of global social strategy explains how tapping into customers' distinct cultures and needs creates engaging, relatable stories that prompt action.