Medpearl.com Selects CPR for Marketing
CPR will be responsible for generating awareness of Medpearl.com's services via press releases, case studies, by-lined articles and executive appearances at conferences.
Ogilvy & Mather North America Chairman and CEO John Seifert will take the global helm in September.
The promotion agency veteran led creative efforts at Frankel/Arc for the past two decades.
Google adds some right-side creativity to the left-side logic of its Hummingbird search algorithm. Marketers should be left humming a happy tune.