Medicare Sets Up IVR Directory

Share this content:
Medicare has set up a toll-free number serviced by an interactive voice response unit to direct 30 million subscribers in 45 states to the appropriate information on changes in the government insurance plan for seniors.


Through the number, subscribers can get information and bulletins regarding the Medicare+Choice system, which goes into effect Jan. 1. The line also provides the phone numbers of the Medicare offices in subscribers' home states, where they can speak to someone about their questions.


Medicare+Choice, which was passed as part of the Balanced Budget Act of 1997, expands the options available to Medicare beneficiaries. Under it, eligible seniors may choose to receive Medicare benefits by enrolling in one of several private health plans beyond the original Medicare program or the plans that are available through managed care organizations.


"We sent out a direct mailing to the subscribers to let them know of the new line," said a spokesperson for Medicare.


The call center has received 40,000 calls since the mailing went out on Nov. 2. The states not included in the mailing, Arizona, Florida, Ohio, Oregon and Washington, have a separate help line that has been in effect and has not changed.


Since the call center is fully automated, it does not require any staffing.


"Customers leave their address and will receive the information requested in the mail," he said.


The mailing notifying subscribers of the 800 number was accompanied by the bulletin, "Medicare and You."


In a study released over the summer, Langhorne, PA, direct response agency DiMark, a Harte Hanks company, estimated that the government would spend $114 million to educate the public about the new system, but that a minimum of $400 million in media spending is needed to achieve widespread understanding.
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here