MediaPlex taps EyeWonder for Rich Media

Share this content:

ValueClick Inc.'s technology division MediaPlex is using EyeWonder Inc. for its suite of video ad technology and rich media services.

The new platform will let MediaPlex's agency and advertiser clients use EyeWonder  rich media services when creating campaigns with one system instead of having to rely on multiple channels. Clients can create, manage, deliver and measure online campaigns at the same time.

"We are responding to an overall increase in rich media and video spending," said Sean Quick, senior product manager for MediaPlex ,San Francisco. "We've seen a big demand and an increase in broadband use."

The integration with the EyeWonder software offers rich media and video campaign metrics, along with campaign measurements for display, e-mail, paid and natural search advertising.

The integration includes the Atlanta-based EyeWonder's reporting feature, and it will eventually include the sending and optimization feature.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here