MediaCom Appoints a Head of Mobile

Share this content:
Ben Phillips
Ben Phillips

In what is sure to be a move that will be repeated by marketing agencies far and wide, WPP's MediaCom unit has created a Global Head of Mobile post and filled it with mobile marketing veteran Ben Phillips.

Phillips's mission will be to define best practices across all the agency's units as digital campaigns are expanded into mobile. MediaCom's mobile billings grew by 117% in 2013, according to the agency, which reports that growth was particularly strong in regions where it fielded specialist mobile divisions, such as the U.K., Scandinavia, and India.

Phillips joins MediaCom from Adloqi, an RTB mobile ad platform where he was commercial director. His12 years in the mobile space also included marketing roles at Velti, MoMac, and MindMatics.

At the outset, says the company, Phillips will be tasked with identifying ways to exploit mobile in ongoing campaigns such as customer acquisition for direct response clients, driving traffic for retailers, and customer engagement and retention for brands. 

Phillips will work out of the U.K. and report to Global Chief ROI and Marketing Officer David Kyffin.  MediaCom employs 5,000 people in 89 countries.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above