Maxus names Kaiser head of digital

Share this content:

Maxus has hired Jon Kaiser as digital director of Maxus North America. He reports to Louis Jones, CEO of Maxus North America.

Kaiser, who joined the company during the last week of February, is responsible for developing the agency's digital offerings. He replaced Jeff Ratner, who is now  SVP and digital director at ZenithOptimedia.

Kaiser was most recently VP and director of connection planning at GreySF in San Francisco, where he led both traditional and digital media planning.

He oversees 30 people on his team. The company has about 100 North American employees in Maxus offices in New York, Chicago and Toronto, with plans to open a West Coast office, Kaiser said.

Kaiser said that while the agency's GroupM sister agencies are best suited for large clients, Maxus is positioned to serve midsize companies whose media spend is in the range of $25 million to $150 million. Maxus clients include CPG company Church and Dwight, parent of the Arm & Hammer and Trojan brands, as well as Welch's and Panera Bread.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above