Martin/Williams Renames DM, Promotion Division to Carrot

Share this content:
Full service communications agency Martin/Williams Inc., Minneapolis, renamed its seven-year-old direct marketing and sales promotion division Carrot.


"The old name, OptionOne, was inherited from our previous parent, GGT, in the UK," said Carrot spokesman Chas Porter. "We wanted something a little bit more descriptive, more fitting for what we do as an organization -- which is to get people to do what our clients want them to do when our client want them to do it."


Carrot -- under the OptionOne name -- has been credited with creating award-winning programs for Allina Health Systems, U.S. Bank, Rubbermaid, Target Stores and others. It also has received WorldPro, Caples, Echo, Effie and AME awards.


Martin/Williams is $240 million agency. Its other divisions include Creo International, FAME, The Edison Group and Karwoski & Courage.
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above