Martin Agency to Develop Women's DM for Schwab
The agency was chosen for the assignment after a review of several shops, including GSD&M, Austin, TX; Lowe Lintas & Partners, New York; and TBWA/Chiat Day, Los Angeles.
Linking price quotes to CRM opens new personalization opportunities
Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.
Western Union's head of global social strategy explains how tapping into customers' distinct cultures and needs creates engaging, relatable stories that prompt action.