Martin Agency to Develop Women's DM for Schwab
The agency was chosen for the assignment after a review of several shops, including GSD&M, Austin, TX; Lowe Lintas & Partners, New York; and TBWA/Chiat Day, Los Angeles.
The social software provider acquired the provider of social data integration.
Noah Jessop, CommandIQ's former CEO, will join the Liquid team as head of data and evangelist for the newly minted LiquidIQ platform.
The new company's products will be a best-of-both-worlds combination, with DataMentors' technologies and Relevate's data products paired up.