Mars splits with TBWA for BBDO

Share this content:
Mars splits with TBWA for BBDO
Mars splits with TBWA for BBDO

Mars has consolidated its global advertising account for its Snickers, Mars, Galaxy, Pedigree, Whiskas and Twix brands into the Omnicom Group-owned BBDO network, moving the business out of TBWA without a pitch.

Mars is expected to move the global advertising account for Twix out of TBWA into BBDO New York. Additionally, the Skittles and Starburst brands have been moved out of TBWA into Omnicom-owned DDB, which will continue to manage Airwaves' global account as well. DDB will also take on other Mars accounts, including Milky Way in the US, Combos and Balisto.

TBWA had a 10-year relationship with Mars. The network added 14 global creative assignments from the company in 2002 after it split from Cadbury.

Just a year ago, TBWA Worldwide retained the global Twix business, and picked up the US portion of the account after a pitch against SapientNitro.

This story originally appeared in Campaign, the sister publication of Direct Marketing News at Haymarket Media.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here