MarketSwitch, Exchange Form Partnership

Share this content:
MarketSwitch Corp., Dulles, VA, this month announced that Exchange Applications, Boston, has licensed its technology for incorporation into Exchange's award-winning VALEX software.


Through the agreement, Exchange will seamlessly integrate MarketSwitch software modules into a forthcoming VALEX add-on product, which is currently in development. The product will enable users to access real-time recommendations on channel and offer selection intended to optimize cross-selling success.


By using MarketSwitch's optimization technology Exchange customers will be able to determine campaign economics before committing resources to a marketing initiative. As part of the new solution, Exchange will resell MarketSwitch software.
This article is part of the DMNPolitics site, in partnership with Fluent. Click on the footer to see all of our content about the 2016 Election

Loading links....

Follow us on Twitter @dmnews

Latest Jobs: