MarketSwitch, Exchange Form Partnership

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MarketSwitch Corp., Dulles, VA, this month announced that Exchange Applications, Boston, has licensed its technology for incorporation into Exchange's award-winning VALEX software.

Through the agreement, Exchange will seamlessly integrate MarketSwitch software modules into a forthcoming VALEX add-on product, which is currently in development. The product will enable users to access real-time recommendations on channel and offer selection intended to optimize cross-selling success.

By using MarketSwitch's optimization technology Exchange customers will be able to determine campaign economics before committing resources to a marketing initiative. As part of the new solution, Exchange will resell MarketSwitch software.

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