Marketo releases lead generation SaaS

Share this content:

Lead management firm Marketo has released its new on-demand software as a service (SaaS), Marketo Lead Insight for Sales, which it says allows marketing and sales teams to more easily identify and interact with sales leads.

The SaaS allows marketing and sales departments to use Microsoft Outlook or to send e-mail blasts to prospective leads and then track e-mail open rates, Web site hits and key buying signs instantly.

“We believe most business sales transactions start in marketing because often the first time a company meets a prospective buyer is on their Web site,” said Phil Fernandez, CEO of Marketo. “We also do lead nurturing to interact with that customer and build rich interactive communications with prospective customers.”

Users can also create e-mail campaigns that are personalized to come from individual sales representatives.

Fernandez said Marketo can also track how many times a user returns to a site and if they attend a webinar or trade show. “This is a measurement of how interested that customer is,” he said. “When a lead crosses a certain threshold an individual sales representative will receive an alert that will give them a whole picture of the history of that customer's interaction.”

Marketo plans to market Lead Insight for Sales mostly to b-to-b firms across a range of industries that spend $1 million per year or more on marketing programs. Current clients include Cisco and McKesson Corporation.

 “Generally we can get campaigns up and running and customers having their first ‘ROI moment' inside a week, which is really important,” Fernandez added.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above