Marketing General Helps Vocational Association Grow

Share this content:
Through its new assignment from the American Vocational Association, Marketing General, Alexandria, VA, is helping the group form partnerships with corporations, build membership and increase revenue.

The association, which is made up of teachers, counselors and other education professionals involved in helping students make the transition from school to career, began partnering with companies a year ago to better prepare students for the corporate world. Through its own efforts, as well as recent efforts by Marketing General, the association now works with corporations such as America Online, Boeing, Compaq, General Mills and General Motors.

The corporate partnerships allow companies to receive member benefits, such as the association's publications and invitations to its annual convention, and also offer companies a chance speak with educators about the type of preparation students need, said Tony Rossell, senior vice president of Marketing General.

"The companies get member benefits, but they also meet with the association and have an impact on how the association speaks to its members," Rossell said. "It creates a loop between companies and schools and allows companies to have an impact on curriculum and to say 'These are the skills that we need.' "

In addition to finding more corporate partners and increasing membership, the agency will work toward boosting the circulation of the association's publications and increasing participation in its annual convention.

The association account is one of the record eight new accounts Marketing General won in the first 30 days of this year. The agency, which specializes in creating direct response programs for associations, has doubled in size in the past three years.

This year, it is planning to expand nationally, with emphasis on Chicago and New York, where there are particularly large concentrations of associations.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above