MarketFirst Debuts MSP Program

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E-marketing solutions company MarketFirst Software Inc., Mountain View, CA, yesterday launched its Marketing Service Provider program and partnerships with public relations and communications, e-marketing and customer relationship consulting firms. The MSP program will provide marketing service partners with MarketFirst's e-marketing solutions, as well as training and support needed to deliver e-marketing and communications services to its partners' clients.

The MSP program offers partners tools to generate service revenues, reduce labor costs and increase the diversity and throughput of e-marketing campaigns, MarketFirst said. Premier MSP partners will have access to certified MarketFirst consultants, a dedicated MarketFirst relationship manager and an accelerated program for campaign launches.

MarketFirst said it has partnered initially with Brodeur Worldwide, Kern Direct Marketing and Vizum.

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