Market Logic Expands Homeowner Coop

Share this content:
Loyalty and sampling services giant Catalina Marketing Corp.'s Market Logic direct marketing agency expanded nationally its relaunched homeowner cooperative marketing program called Home Service Association.

The Costa Mesa, CA, agency has operated the program in select regions of the western United States for 11 years. Its program now lets retailers and service providers reach new homeowners in the designated marketing areas it has developed.

"From the client's side, we found a lack of new homeowner programs in the marketplace that mail with the frequency just to new homeowners, so we try to get the right new homeowners as early as possible," said Eric Holmen, senior marketing director at Market Logic. "Also, for our business, as we're growing our client base nationally, it helps us develop good relationships for direct marketing services."

The expanded, revamped Home Service Association program is a 6-by-9-inch package with an oversized see-through window. Personalization is available for on-page advertisers. It lets clients include the targeted recipient's name and address, plus a coupon and customized map to the nearest location within the ad.

Program participants also can choose a static, unchanging insert, which is being positioned as an alternative for direct response and packaged goods products. With the new nationwide distribution network, the program can reach more than 300,000 households monthly.

Packages mail weekly, based on frequent shopper purchase behavior.

Sold to St. Petersburg, FL-based Catalina four years ago, Market Logic has clients like Sears, Roebuck and Co.'s hardware division, Rite Aid and hair salon franchise Fantastic Sams.

CAPTION: The program will reach 300,000 households monthly with the national rollout.


Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above