Management Problems Stymie Polish Shopping Channel

Share this content:
LONG BEACH, CA -- World Shopping Network Plc., London, discontinued its home shopping programming in Poland last month, but plans to re-launch the channel in June. The company, which began airing the channel in September, was mired in difficulties with its Polish management team.


"We had some problems on a lot of levels, mostly in our staffing," said Robert Blagman, a majority owner of World Shopping during last month's NIMA conference here.


"We decided to take it off the air for a couple months and weed out people before staffing up and going back on the air again."


No programming now appears on the satellite channel, which has been running a test pattern since last month. World Shopping had planned to invest about $2 million in the Polish operation and grow its viewership to 3 million households during the first two years.


Blagman said he found a new investor, Beechtree Capital in New York, to commit another $5 million to the company. Meanwhile, Blagman said he is in the early stages of setting up another home shopping operation in Romania, which would extend the company's reach from Hungary, the Czech Republic and Slovakia.


He won't be alone in the Romanian market, however. Studio Moderna Doo., the infomercial marketing company in Ljubljana, Slovenia, is planning to begin airing infomercial programming there this month following expansion into Hungary and Bulgaria during the last couple of months.


"We're going to reach 80 million people throughout Central and Eastern Europe," said Branimir Brkljac, executive vice president of the company. "With the expansion into Romania, we'll have a total of eight distribution centers and 15 TV stations airing infomercial programming."

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above