Magellan's Sails With Belardi/Ostroy

Share this content:

Travel supply catalog Magellan's, Santa Barbara, CA, appointed Belardi/Ostroy ALC as exclusive manager and broker of its lists and inserts.

The Magellan's  package insert program has 294,000 inserts annually while the list contains 226,000 12-month buyers. The alliance allows for multichannel growth, which includes plans to expand the prospect list, and increasing contact and marketing efforts to current customers.

The catalog offers men's and women's casual clothing, accessories and footwear; games and gifts; luggage, picnic and rain gear; watches; electronics and gadgets. Many products emphasize comfort and leisure. Travel-specific items such as lightweight luggage, translators, dual-time watches and safety products appear in the catalog.

Fifty-seven percent of Magellan's customers are female, and 85 percent buy with a credit card. They spend an average of $85 per order and are considered affluent and educated.

The client list for Belardi/Ostroy ALC, New York, (www.boalc.com) includes Williams-Sonoma, The Sharper Image, Disney Direct, TravelSmith, Bloomingdale's by Mail, Southern Living Magazine and Spiegel.
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above