Magellan's Sails With Belardi/Ostroy

Share this content:

Travel supply catalog Magellan's, Santa Barbara, CA, appointed Belardi/Ostroy ALC as exclusive manager and broker of its lists and inserts.

The Magellan's  package insert program has 294,000 inserts annually while the list contains 226,000 12-month buyers. The alliance allows for multichannel growth, which includes plans to expand the prospect list, and increasing contact and marketing efforts to current customers.

The catalog offers men's and women's casual clothing, accessories and footwear; games and gifts; luggage, picnic and rain gear; watches; electronics and gadgets. Many products emphasize comfort and leisure. Travel-specific items such as lightweight luggage, translators, dual-time watches and safety products appear in the catalog.

Fifty-seven percent of Magellan's customers are female, and 85 percent buy with a credit card. They spend an average of $85 per order and are considered affluent and educated.

The client list for Belardi/Ostroy ALC, New York, (www.boalc.com) includes Williams-Sonoma, The Sharper Image, Disney Direct, TravelSmith, Bloomingdale's by Mail, Southern Living Magazine and Spiegel.
Loading links....
close

Next Article in Agency

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here