M4 Sees Its Niche

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M4 Communications Inc. has opened in the Pittsburgh suburb of Industry, PA, a start-up founded by agency president Sue Duris.

The agency targets small to mid-sized technology companies in telecommunications, software development, e-commerce and specialized manufacturing, plus nonprofit firms.

"We know these spaces very well, and it made sense," Duris said. "We did not want to be everything to everyone. In order to survive, you need to find your niche."

M4 will offer marketing, advertising, public relations, strategic planning and fundraising.

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