Lowe Lintas Columbian, Draftworld Merge
All of Columbian's clients and employees will be transferred to Draftworld. Both firms are located in Chicago.
Linking price quotes to CRM opens new personalization opportunities
Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.
Western Union's head of global social strategy explains how tapping into customers' distinct cultures and needs creates engaging, relatable stories that prompt action.